6 proven ways to use your sales invoices for marketing

Although you might not realize it, every aspect of your business can be a powerful marketing and sales tool. Even your sales invoices too!  Your sales do not end when your customer makes a purchase. Your business will be much more profitable if you have repeat customers instead of trying to constantly get new ones.

Invoices can be used to attract more customers. You can boost your sales by using your invoices in a few different ways.

Today, we’ll explore the 6 best ways to use your sales invoices for marketing.

Feedback & Reviews:

Let’s analyze the open rate of emails asking for feedback and testimonials. For businesses, it’s rather low. However, thanks to the high open rate of invoices, you have the chance to solicit comments and reviews from your (let’s hope happy!) customers.

As you already know, feedback is essential for growing your business and improving solutions to meet your clients’ needs.

Customer Referrals:

Consider sending out an incentive with your invoices. Salespeople use it often—You’ll get money if your referral purchases our service—Invoices rarely include this field.

There is usually a low open rate with referral emails. You can still use this high open rate to increase sales since all your customers are going to read your invoices.

Customer testimonials are an excellent marketing tool for demonstrating the personal worth of your products and services to new clients.

Use sales invoices for Notifications:

Use your invoices to highlight any upcoming special events or deals, which can keep your customers engaged in your products and services. This will help you to pique your customer’s attention and keep the notion in the back of their heads. You may strengthen excitement in your new offer even before the big release if done rightly.

Again, because the notification should be viewable, you must use online invoicing software for this.

Manuals or Summaries Free!

You can include a link to a gift voucher or freebie that your customer will like when you send your invoice through online invoicing software.

You first have to cultivate a solid relationship with the customer. Improve customer retention if you want to get repeat sales. One very effective technique is to offer quality, free services.

Discount Vouchers:

To encourage clients for further purchase, include a coupon code directly on your invoices. You can give them a 10% discount on their first purchase or a sale deal. This is a widely accepted method at shops also.

Appreciate Frequent Customers:

In last, if you treat your existing clients well, they will keep coming back. Send them a personalized thank you message on their next purchase. A very simple yet effective technique.

These are just a few of the most effective ways to use your invoices to build customer loyalty and drive sales.